Alameda County Tourism Is Booming

Visitors spent even more here last year than they did the year before.


Published:

Kristan Lawson

Alameda County was a popular vacation destination last year, with visitors spending over $4 billion countywide — a 4 percent boost over the previous year, according to the 2018 Travel Impact Report.

They eat our famous international food. They drink our famous local vodka and wine. They bask on our lakeshores, stroll our neighborhoods, and gaze at our incomparable views.

“Tourism has a large economic impact on the city of Oakland, with tax revenue from visitors' spending offsetting the average Oakland household tax burden by $505,” said Mark Everton, president and CEO of Visit Oakland

“A combination of factors, including a continual increase in visitor spending, job growth in the tourism industry, strategic tourism initiatives, and strong partnerships within the hospitality industry, has really helped build momentum for a robust tourism economy in Oakland and the entire East Bay with all indicators pointing towards a positive outlook for 2019.” 

Tourism agencies representing various parts of the county invest and engage in assertive outreach toward international travelers, who tend to stay longer and spend more here than domestic tourists do.

“Travel-related business plays a pivotal role in the East Bay economy,” said Visit Berkeley CEO and president Barbara Hillman.

“Berkeley’s tourism sector continues to grow as travel spending brings new revenue and employment to the city, region and state. Visit Berkeley is proud to actively take part in the vibrant East Bay travel scene and its booming economic impact.”

Statewide, visitor spending increased to $140 billion, with the tourism industry fueling well over 1 million jobs, according to Visit California's economic impact report. 

“Visit Tri-Valley experienced double-digit growth in hotel-room revenue from 2012 through 2017, impacting our economy by creating 6,000 jobs and contributing $69.6 million in taxes from 1.64 million visitors in 2017," said Visit Tri-Valley president and CEO Barbara Steinfeld.

The Tri-Valley area encompasses Dublin, Livermore, Pleasanton, San Ramon, Danville, Alamo, and Blackhawk.

Steinfeld added that she and her colleagues "expect to see continued growth in all areas.” 

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