Whether you’re running a museum or a pizzeria, location is paramount. Currently nestled adjacent to the UC Berkeley campus, the Berkeley Art Museum is perfectly accessible and yet a tad out of the way, unless you’re student or faculty member. Same goes for the affiliated Pacific Film Archive, displaced from the BAM building some years ago due to seismic concerns and ensconced in a theater a few blocks west. Hence the excitement, from audiences and curators alike, about BAM/PFA’s new $100-plus-million home reuniting the two that is under construction in downtown Berkeley at the site of a former UC printing plant.
September 3, 2014