Celebs Receive Oakland-based YES Bars
The anti-inflammatory bars are a labor of love.
Oakland-headquartered, allergen-free YES bars were gifted to celebrity guests attending a Golden Globes telecast.
Made in four different flavor combinations — Macadamia Chocolate, Black Sesame Sea Salt, Mocha Cayenne, and Strawberry Coconut — the YES Bar was created by entrepre-mom Abigail Wald after realizing that her baby son had a great number of food sensitivities.
Lamenting that hers had become the family that ate raw kale and carrots in a corner while everyone else gorged on bright-blue birthday cake, "i went into the kitchen one day and said, 'I'm gonna pull out all the things I can say yes to,'" Wald explained during a recent interview on the Today Show.
"After about two hours, I had made this thing," she added, displaying a pan of the protein-rich discs.
"I put about thirty of them on a plate," she remembered, "and they were gone in about five minutes" — having been devoured by her grateful offspring.
Committed to maintaining a staunchly anti-inflammatory profile, YES bars are made with Hawaiian-grown macadamia nuts, French-harvested sea salt, German artisanal dark chocolate, California-grown sun-dried strawberries and apricots, and other ingredients, bound together with maple syrup, honey, and tahini — but no grains, fillers, preservatives, gluten, GMOs, soy, or refined sweeteners such as agave or brown-rice syrup.