Face Reality Acne Clinic Can Clear Your Acne While Weaning You Off Ineffective Drugs
Acne. The word strikes fear and dread in most young adults – and even some older ones. Acne patients try everything – antibiotics, over-the-counter serums, home remedies – often to no avail. At Face Reality Acne Clinic, esthetician Laura Cooksey has come up with a sure-fire way to stop acne and keep it from coming back.
What are the biggest concerns clients typically have?
They’ve tried so many different ways to get their acne cleared. They’ve done a lot of research, they’ve spent a lot of money; they’ve gone to dermatologists, they’ve gone to other estheticians, they’ve gone to medispas. Most of them have tried the over-the-counter acne kits like Proactiv and Acne Free, home remedies like slathering coconut oil or apple cider vinegar all over their face. They’re frustrated and they’re at their wit’s end. So, we’re that alternative.
Why would they choose you?
We’ve had over 90 percent success rate with our clients without having to use any prescription drugs at all. In fact, we’ve had such great results with our clinic that I had a high demand from skin-care professionals wanting to train with me. So I created a DVD that’s now evolved into an online course. I’ve trained about 200 estheticians across the country to become acne specialists, and they follow a protocol of coaching and working very closely with the client like we do at Face Reality. We now have about 12 or 13 doctors who are also invested in our training. My mission is to change the way acne is treated, to get away from antibiotics and dangerous drugs like Accutane, because they’re just not necessary.
But why shouldn’t someone use antibiotics if a doctor prescribes them?
Let me tell you the root problem with that: Based on the research of Dr. James Fulton and Dr. Albert Kligman, acne is an inherited disorder in which there’s too many dead skin cells that are shedding inside the pore at the same time. Acne is not a bacteria problem. Bacteria is a symptom of these dead skin cells building up inside the pore and blocking the pore. It’s the dead skin cells that you need to control. So we have products that go down inside the pore and keep that dead skin cell buildup from happening in the first place.
What do you do that’s so different?
We analyze the skin and use ten different criteria for looking at exactly what’s going on. We look at the client’s acne type, skin type, skin color. We test their skin to make sure we know how sensitive it is. We look at their age and the environment they are in . We basically custom-design a home-care regimen for exactly their acne type and their skin type and their skin sensitivity.
Then we start them off on products, but we start very slowly so the skin is allowed to get used to it, because products that are potent enough to get acne cleared are oftentimes very irritating and dehydrating. If they aren’t used correctly, the client will abandon usage. So we start them out slowly and then we see them or they check in with us every two weeks. And we adjust that home-care regimen. Over time, we’ll have them use the products a little more frequently; every two weeks we sort of bump that regimen up, and we keep pushing the skin so it continues to respond to product, and eventually it gets clear. Then, once we get the person’s skin clear, we don’t need to keep doing that anymore. We go on a maintenance program and their skin stays clear for the most part. Sometimes we have to adjust it a little here and there.
Basically, we account for the skin’s ability to adapt to product use, and we coach the client all the way to getting clear skin. I liken it to going to the gym. If you go to the gym and you do the same workout every week, you’re not going to build much muscle. You need to keep pushing the body to create new muscle. So it’s kind of the same principle.
Let’s talk about that 90 percent success rate. How is that possible?
It’s because we work so closely with our clients. We also hold them accountable to do their part. We’re not just going to give you some products and you’re left to your own devices. We really pester people to make sure they’re using the products, using them the right way, and that they are staying in contact with us. If people do exactly what we tell them to do – which includes doing the home care and some lifestyle adjustments—we get most people clear in about three or four months.
How is treatment for acne today different from what it was a generation ago?
Estheticians have access to much more potent serums and products that are strong enough to control acne, so there are ingredients like mandelic acid that are relatively new that we’re using to get acne clients clear. That wasn’t available a generation ago. That particular ingredient has many properties to it—antibacterial, antifungal, anti-inflammatory, helps to lighten dark spots. Oftentimes people have bumps that look like acne but they’re actually a fungal condition called folliculitis, and mandelic acid helps with that as well. There are new Vitamin A formulations that can mimic the prescription product Retin A. So now there are new Vitamin A formulas that are just as efficacious as Retin A that don’t require prescriptions and there’s not the irritation level that Retin A has.
What are some of the most common misconceptions about acne?
I would say that most people think it’s a bacterial problem and they need to take the antibiotics the doctor prescribes, and that’s totally erroneous. Another misconception is that Accutane is the silver bullet—that it works every single time for eliminating acne. Well, that’s not true either. I’ve had scores of people come in who took not one, but several rounds of Accutane, and after they stopped taking it—it might take a few months, it might take years—they’d start breaking out again. So now they’ve taken drugs that can give them permanent side effects, and the problem isn’t even solved.
What kinds of side effects?
The company that manufactured Accutane stopped making it because there were so many millions of dollars in lawsuits from people who had irritable bowel syndrome and Crohn’s disease – from taking Accutane. A lot of people don’t even know that their irritable bowel syndrome or their Crohn’s disease were caused by Accutane.
So how did you come up with the name Face Reality?
I sat down with a couple of marketing guys and and someone said, “Face Reality.” I was like, “Oh my God, that’s it,” because there’s so many different meanings in that name. Mainly: We’re the people who are going to give you the truth about what works.
Face Reality Acne Clinic, 155 Callan Ave., San Leandro, 510-351-1842, FaceRealityAcneClinic.com