Hayward's Camarena Is the Official 2019 Gold Cup Tequila
International fans can enjoy the East Bay spirit with Jalisco roots.
Image: Camarena Tequila
Hayward-headquartered, family-owned Camarena Tequila will be the official tequila of the 2019 Gold Cup — which isn't quite the World Cup but is a biennial international soccer championship helmed by the Confederation of North, Central America and Caribbean Association Football (CONCACAF).
Held from June 15 through July 7 and screened on Univision as well as the FOX networks, this year's tournament will be the first since 2017 — which the US team won.
While twelve teams competed in the 2017 games, sixteen will compete in this year's tournament, whose games will mainly be played in the USA — but matches will also be held, for the first time ever, in Costa Rica and Jamaica.
Last month, Camarena's partnership with CONCACAF was announced. It will allow the tequila brand to serve its products in Gold Cup locations and hold exclusive rights to the Match Highlights presented by Camarena Tequila digital content series, featuring each match's exciting moments, shots, and saves. Camarena will also have a major presence at the tournament's official pre-game party, Futbol Fiesta, presented by Toyota.
"We are excited to partner with Camarena Tequila for the 2019 Gold Cup, which will enable us to create more engaging activations that go beyond the field," said CONCACAF general secretary Philippe Moggio said in a press release.
"We are looking forward to leveraging our relationship with a premium brand like Camarena Tequila to bring this unique celebration of football and culture closer to our fans," Moggio said.
Drawing upon six generations encompassing "the heritage of the Camarena name and the combined lineage of pioneering tequila producer Don Eduardo Orendain and the legendary Don José Cuervo," as cited at Bartender Magazine, the artisanal 100 percent blue agave spirit is made from produce grown in the Arandas Highlands of Jalisco, Mexico. Its US homebase is Hayward's Alto Spirits LTD.
Its product line includes a 100% Blue Agave Silver, a 100% Blue Agave Reposado, and a 100% Blue Agave Anejo.