Hoyul Steven Choi Launching Restaurants in Oakland and Berkeley

Keep your eyes open for a new Kitchen Story in Rockridge and a new U :Dessert Story in Berkeley.


Image courtesy of Millionaire's BaconĀ®

Renowned restaurateur Hoyul Steven Choi has just announced this week that he will soon expand his portfolio by opening two new East Bay restaurants. 

A second location of Choi's contemporary Thai-inspired California-cuisine outfit Kitchen Story — whose original location is in San Francisco's Castro District — will get a new sister in Rockridge, set to open later this month with a Korean-focused menu. 

And Choi's U :Dessert Story — featuring Korean-, Japanese-, and Thai-influenced desserts and currently boasting two locations in San Francisco's Castro and Marina districts — is set to expand next February with a third location in downtown Berkeley.

Now helming nine Bay Area restaurants, Choi ignited worldwide buzz after popularizing thick-cut, sweet-savory Millionaire's Bacon® at several of his restaurants, including Berkeley Social Club. Media outlets from Business Insider to the South China Morning Post hailed this $7-per-slice treat as "the new avocado toast."

Set to occupy the two-story space at 5422 College Ave. that formerly housed Duchess — which closed in 2018 after a year in business — Rockridge's Kitchen Story will have a full bar and will serve Korean-influenced American-style breakfasts and brunches (such as boneless Kentucky fried chicken with waffles and adobo-maple syrup), along with its own take on Korean classics such as rice, vegetables, and meat cooked on hot stonepots. 

Inspired by the runaway hit movie Parasite, Jjapaguri will be made with Millionaire's Bacon® and two popular Korean instant noodles, Jjapaghetti and Neoguri Udon.

Berkeley's U :Dessert Story will feature high-grade matcha in such creations as lattes, spritzers, floats, and cakes. Other fare will include Korean snow ice, Japanese mochi balls, and assorted toasts. 

Choi and his wife, Jiyeon Choi, opened their first breakfast-focused establishment, Taylor Street Coffee Shop, in San Francisco's Union Square area seventeen years ago. 

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