Shopkins Live! Celebrates Consumerism

Shoppies meet the Shopkins in immerse theater at the Paramount.


Photo courtesy of Shopkins

Late at night, after all the shoppers have gone home, what really happens in the department store?

In the Shopkins universe, the closed store is a magical wonderland where all your favorite consumer products come to life as cute, little, magical moppets that inspire kids to beg their parents to buy them. No wonder they’re the No. 1 best-selling toy in North America!

Shopkins Live! brings the whimsy and humor of kids’ favorite toyetic collectibles to the stage. The clothing and fashion-inspired Shoppies meet the grocery store-inspired Shopkins at the Shopville store’s annual Funtastic Food and Fashion Fair. 

I know what you’re thinking: This event is going to go off without a hitch. Wrong!

The Shopkins and Shoppies struggle with obstacles both logistical (Who’s sabotaging Apple Blossom’s divatastic fashion show?) and existential (How will Slick Breadstick enter the dance contest if he can’t find the perfect partner?). Only you can help them in this totally immersive show featuring custom-designed theatrical costumes, state-of-art video and set design, original pop music, and audience participation. Welcome to Shopville.

Nov. 12, 1 p.m., $25-$55, Paramount Theatre, 2025 Broadway, Oakland,

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