Oakland's Role as a Cannabis Capital Revealed at Outside Lands

Oakland-based Jetty Extracts and other local purveyors thrived in the festival's Grass Lands.


Images: Kristan Lawson

At Outside Lands last weekend, Oakland sustained its blazing reputation as a cannabis capital, as many of the 28 vendors represented throughout the three-day music fest's innovative Grass Lands section were based in Oakland and/or have strong Oakland links.

This year's Outside Lands was the nation's first-ever locally permitted, state-licensed major music event to allow cannabis sales and consumption on the premises. Although Grass Lands actually debuted at Outside Lands last year, that first installation focused only on cannabis "education" and "celebration" — not actual consumption. Things were markedly different this year:

Featured at Grass Lands 2019 were Oakland-based Kiva Confections and Oakland-based Jetty Extracts (which an investment firm sought to acquire last year for some $30 million), among others. Oakland-based Sublime Canna was debuting Dosies, its new cara cara orange-flavored, sugar-coated, Tic Tac-sized, cannabis-infused mints. (A new partnership was announced this week by which Kiva now handles Jetty's sales and distribution.)

Also represented were cannabis-delivery companies Bloom Farms and Eaze, both of which service Oakland. 

Kiva co-founder Kristi Knoblich Palmer told SFist that her company's marijuana-infused chocolate-treat booth was Grass Lands' top seller on the festival's first two days.

Signed last year by Governor Jerry Brown, Assembly Bill 2020 permits local jurisdictions to grant permissions for the temporary licensing of events to allow cannabis sales and consumption for adults. 

Attendees at 2019's Grass Lands enjoyed smokes, snacks, Lagunitas' alcohol-free Hi-Fi Hops "beer," and more — including an array of live bands. 

Next year's Outside Lands is set for August 7 - 9, 2020.

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