Revolution Foods Hires New VP of Sales

The Oakland company creates wellness-focused school meals.


Alvin H. Crawford

Image courtesy of Revolution Foods

Revolution Foods, an Oakland-based company that designs, produces, and delivers millions of wellness-focused school and community meals weekly nationwide, has appointed a new vice president of sales.

This appointee, Alvin H. Crawford, previously served as senior vice president of sales and marketing for another company, SchoolNet. He brings twenty years of industry experience to the post. 

"Alvin offers an incredible wealth of sales, customer success strategy and management experience in the K-12 and citywide space on a national level," said Revolution Foods CEO Kristin Groos-Richmond in a press release

"As part of our leadership team, Alvin will help accelerate our growth and expansion across channels and geographies, as well as enhance our customer success strategy to enable us to strengthen our partnerships and promote health and wellness for the communities we serve," Groos-Richmond added.

Founded in 2006 by two moms on a mission to help generations of kids establish lifelong healthy-eating habits, Revolution Foods is a certified B corporation that partners with chefs, growers, teachers, and others to create breakfasts, lunches, snacks, and suppers — compliant with the USDA-National School Lunch Program and other platforms — as well as facilitate the teaching of nutrition and cooking classes in schools. 

A typical Revolution Foods lunch menu includes such fare as bean-and-cheese pupusas made with whole-grain tortillas; chicken potstickers made with scrambled eggs and brown rice; vegetarian taco salads; grilled-chicken salads with chilled corn and green peas; ravioli with marinara sauce; and cheese-steak sandwiches made with thinly sliced beef; sautéed peppers and onions; Mozzarella, Cheddar, and Parmesan cheeses on whole-grain buns. Meals include a "veggie of the day" — such as edamame with grapes, chili-citrus corn, and glazed carrots. 

The company's partners include the San Francisco Unified School District, the YMCA, Boys and Girls Clubs of America, Boston Public Schools, and many others. 

"I am thrilled to join a team whose mission is to advocate for, and improve the health and well-being of, our families and youth across the nation," Crawford said. 

"Having worked in the education space for many years, I too believe that every student and family deserves access to healthy foods that they enjoy, and I admire Revolution Foods' commitment to changing the course of school meals as part of its critical mission."


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