The Face of Cannabis
Blüm co-founder Salwa Ibrahim got into the cannabis business to combat the war on drugs. “Opening a licensed dispensary was our tamed political resistance,” Ibrahim says. Blüm was getting its permit in 2012 when Oaksterdam was raided by federal agents, which she described as “scary.” But “we got into this industry to make sure people had safe access to the medicine they need,” she says. The legal sale of recreational marijuana is something she and her colleagues have been waiting for “for a long time.” As for what makes Blüm stand out? The staff. “Our hashtag is #goodweedbetterpeople,” she says.
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