The Face of Fashion



Women of a “certain age” understand the value of investing in a wardrobe of well-made classics, not trendy fast fashion with little lasting value. “We’re a women’s retail clothing store that empowers women through how they dress,” Joyce Gardner said. Her staff, all women with life experience, interviews customers on what their lives are like before offering them clothing options. “Are they moms? Do they travel?” Gardner said. “We listen to what they’re doing and fit them appropriately.” FIT clothing is known for dressing women into their retirement as well as offering casual-style apparel from the U.S., Europe, and Japan.

Pictured: Joyce Gardner and Denise Rosales.


5707 College Ave, Oakland,  510-923-0784,

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