The Face of Independent Eyewear Designs

The Focal Point


Founder David Salk has been in the optical industry since the 1970s, when eyewear first became a real fashion accessory. “I’m a total lens geek, ” he says. “I’m always trying to find out how to improve vision. I really enjoy my role as a problem-solver.” At The Focal Point, “We have a passion for fashion, for optics and for service. We take an individual approach with people, get to know them.” The Focal Point, celebrating 40 years of business, works with optics and fashion to create eyewear that feels great every day. “It’s really one of the nicest things you can do for yourself, to put on lenses or frames, without compromising quality.”

The Focal Point

2638 Ashby Ave., Berkeley, 510-843-5367,

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