The Face of Insurance

Ruth Stroup, Farmers Insurance


You’ve probably seen her zipping around Oakland in a tiny, bright red Smart car. Ruth Stroup, the “Insurance Lady,” is hard to miss. Ten years ago, this Farmers Insurance agent left a high-flying career in financial services to open a neighborhood insurance agency to better serve her community. “When I was a financial consultant, my focus was affluent clients. I chose insurance because it’s a financial service that everyone needs. Today my clients come from all walks of life,” says Stroup. “Oakland is amazingly diverse, and I love all the people I get to meet and serve.” Stroup’s distinctive branding is her “love letter” back to the community. “Whether you’re a small business or a family, I’m friendly and approachable—just like Oakland.”

Ruth Stroup, Farmers Insurance

3560 Grand Ave., Oakland, 510-874-5700,

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