The Face of the Oriental Rug Business

Emmett Eiland’s Oriental Rug Company


How has Emmett Eiland stayed in business for 48 years? “Our rugs set us apart,” says Emmett. “People walk in and instantly see the difference. Ours are one of a kind, so we don’t need to sell them by making claims like ‘70% Off.’ We offer a guaranteed return policy, honesty, expertise, a great website, and rugs that please their owners every day, year after year.” Emmett and his customers enjoy the wisdom and experience of a staff whose average tenure at the store is longer than 20 years. Left to right: Dariush Saffarian, Lew Wheeler, Sylvette Orlianges, Richard Pratt (manager), Blair Reese, Andrew Cottingham, and Emmett Eiland.

Emmett Eiland’s Oriental Rug Company

1326 Ninth St. @ Gilman, Berkeley, California, 510-526-1087,

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